Free Tools
Four free tools for the jobs that come before a sponsor pays you: setting a price, building packages, making a media kit and writing the first pitch. No sign-up, and each one shows where its numbers come from.
Sponsorship Rate Calculator
Enter your audience size and format to get a starting price for one sponsorship. Newsletter prices come from the rate cards of 321 newsletters, read 29 September 2026; every other format shows the source of its numbers.
Use it before you send a rate card or answer "what are your rates?"
Sponsorship Package Builder
Turns one main-slot price into a full set of tiers: a classified, the main slot, a two-slot bundle, a dedicated send and a four-issue package, priced with the ratios newsletters use on their own rate cards.
Use it when a brand asks for packages or levels.
Media Kit Builder
Fill in your audience, reach and rates and get a one-page media kit layout with the sections brands check first.
Use it before your first pitch, so every email can carry the kit.
Brand Pitch Email Generator
Writes a short first pitch to a brand from your niche, audience and the brand you name. Pair it with the follow-up templates for the emails that come after.
Use it when you have a target list and need the first email.
Which tool to start with
Start with the rate calculator if you have never quoted a price: every other step uses that number. Then build packages from it, put both in your media kit, and pitch with the generator. The guides cover the parts a tool can't do for you: finding brands that already sponsor, writing the pitch and following up.
Choosing a platform instead? See the ranked comparison of 15 sponsorship platforms.