Best sponsorship platforms for creators and newsletters (2026)
The best sponsorship platform depends on your channel. Scored on how much of the selling each one does for you, its published fees and who can use it, Sponsor Radar ranks first of 15 with 9 of 9 points, then Hecto and MediaPact with 8.
Newsletter writers have the most options. YouTube channels in the Partner Program should check the Creator Partnerships tab in YouTube Studio, and podcasters can list on MediaPact, Passionfroot or Sponsorships.ai at any size or on Libsyn Ads from 20,000 downloads an episode. Every fee and requirement below comes from the vendor's own pages, read on 29 and 30 September 2026, and each card links the pages it came from. Prices change, so check the vendor's page before you pay.
How the 15 options are ranked
Each option gets 0 to 3 points on three criteria, 9 points at most. Each one is scored on the cheapest plan that delivers its main benefit. Ties break on selling done for you, then price, then who can use it, then alphabetical order. The scores do not measure how many deals a platform closes or how much you will earn, because we have no checked figures for that.
| Criterion | 3 points | 2 points | 1 point | 0 points |
|---|---|---|---|---|
| Selling done for you | It finds advertisers and fills slots, or sends the pitches to brands for you | Brands find you through a listing, network or storefront and you handle the deal | It gives you the list and you do the pitching | You bring every sponsor; it manages bookings or paperwork |
| Price and fees as published | Free to start; no cut, or a published cut of 10% or less | Free to start; the cut is above 10% or is not published | Needs a paid plan with a published price | Needs a plan with no published price |
| Who can use it | No audience minimum stated and no single platform required | No minimum, but you must use one platform's paid plan or meet a program or country rule | States an audience minimum | Closed to new users (no option scored this) |
beehiiv and Kit score 1 on price because their networks need a paid plan, which you may already pay for. This site is maintained by the team behind Sponsor Radar, which finds the brands already sponsoring newsletters in a niche and pitches them for the newsletter's owner. Sponsor Radar is operated by Sales.co. It is scored here with the same three criteria as every other option, using its own company page and llms.txt.
The ranking at a glance
| Rank and score | Option and channels | Selling done for you | Price and fees as published | Who can use it |
|---|---|---|---|---|
| 1 9 of 9 | Sponsor Radar Newsletters | 3 Emails brands for you every day from its own mailboxes. You close the deal. | 3 $20 in free credits (200 emails), then 10¢ per email sent. No commission or rev-share. | 3 Newsletters on any platform, no subscriber minimum. Adult newsletters are refused. |
| 2 8 of 9 | Hecto Newsletters | 2 Brands search the marketplace and book your listed packages. | 3 Free to list, no monthly fee. 5% of each booking plus Stripe charges. Prices are in pounds. | 3 Newsletters, no minimum stated. |
| 3 8 of 9 | MediaPact Newsletters, sponsored content, podcasts | 2 Brands and agencies book the placements you list. | 3 Free to list. 10% of each completed deal up to $100,000 a month in sales, less above that. | 3 No minimum stated. |
| 4 7 of 9 | YouTube Creator Partnerships YouTube | 2 Brands find eligible channels and send inquiries to the Creator Partnerships tab in YouTube Studio. | 3 No fee listed on its help page. You sign with the brand and the brand pays you. | 2 YouTube Partner Program members aged 18 or older, no active Community Guidelines strikes, in a listed country that includes the US. |
| 5 7 of 9 | Collabstr Instagram, TikTok, YouTube, UGC, X, Twitch, Amazon | 2 Brands hire you from your profile, or you apply to campaigns they post. | 2 Free to join. Creators pay a 15% fee on their payout. | 3 No audience minimum stated on its creator page. |
| 6 7 of 9 | Passionfroot Newsletters, YouTube, LinkedIn, X, Instagram, TikTok, podcasts | 2 Brands book your storefront or find you in its network, or you apply to its Live Campaigns board. | 2 Free for creators, no monthly fee. 15% of deals Passionfroot brings you, nothing on deals you bring. | 3 Any channel listed, no minimum stated. Its brands are B2B, across tech, SaaS, AI and finance. |
| 7 6 of 9 | Paved Newsletters | 3 Brands book the placements you list, and its ad network fills spare slots with pay-per-click ads. | 2 Free to join. A revenue share on Marketplace sponsorships and a platform fee on Ad Network clicks; neither rate is published. | 1 Marketplace needs 50,000+ subscribers. Booker, its booking page, takes any list size. |
| 8 6 of 9 | beehiiv Ad Network Newsletters sent through beehiiv | 3 beehiiv finds the advertisers; you pick the offers to run. | 1 Needs a paid beehiiv plan: Scale from $43 a month billed yearly ($49 monthly). Its cut is not published. | 2 Newsletters sent through beehiiv on a paid plan, no subscriber minimum stated. Not on the free Launch plan. |
| 9 6 of 9 | Kit Newsletter Sponsorships Newsletters sent through Kit | 3 Kit finds the campaigns; you approve every ad. | 1 Needs a paid Kit plan: Creator from $33 a month billed yearly. Kit keeps 23.5% of ad revenue. | 2 Newsletters sent through Kit on a paid plan, no subscriber minimum stated. |
| 10 6 of 9 | Sponsorships.ai Newsletters, podcasts, YouTube, events | 2 Brands browse your listing, and you can pitch the open opportunities they post. | 1 $15 a month, or $90 a year, for Starter. 0% commission. No free plan. | 3 No minimum audience stated. |
| 11 6 of 9 | SponsorCal Newsletters (Ghost integration) | 0 You bring every sponsor. It takes the booking and the payment. | 3 No subscription. 5% of each booking, Stripe fees included. | 3 Newsletters, no minimum stated. |
| 12 5 of 9 | Libsyn Ads Podcasts | 2 Advertisers order ad buys from your listing and you approve or deny each one. Libsyn sets up the listing and handles orders. | 2 Free to apply. Libsyn splits ad revenue 70/30 and you keep 70%. No other fees. | 1 Podcasts with 20,000+ downloads per episode. Its application also lists an IAB certified hosting provider. |
| 13 5 of 9 | SponsorGap Newsletters, with podcast and YouTube sponsor pages | 1 You pitch from its sponsor database. Its managed plans run outreach for you. | 1 $39, $89 or $199 a month, with 7 days of full access and no card. Managed outreach is $999 a month plus a 10% success fee, or $2,999 a month. | 3 Newsletters first, no minimum stated. |
| 14 5 of 9 | SponsorRadar (sponsorradar.com) YouTube | 1 You pitch. It suggests brands that pay channels like yours and drafts the pitch, sent from your own Gmail. | 1 Free plan for one channel. Creator Pro is $1 for 7 days, then $29 a month (its page shows $59 crossed out). | 3 Any YouTuber, one channel per plan, no subscriber minimum stated. |
| 15 4 of 9 | Who Sponsors Stuff Newsletters | 1 You pitch from its sponsor database. | 0 Free plan with about 10% of the database and no contacts. Sales Pro is price on request. | 3 Newsletters, no minimum stated. |
Which option fits your channel
The ranking mixes channels, so pick the highest-ranked option that works for yours.
- Newsletter on beehiiv or Kit. Try the built-in network first: beehiiv Scale is from $43 a month billed yearly, Kit Creator from $33 a month billed yearly with Kit keeping 23.5% of ad revenue.
- Newsletter on any platform. Sponsor Radar emails brands for you at 10¢ per email after $20 in credits, while Hecto (5%) and MediaPact (10%) list your slots and wait for brands to book.
- YouTube channel in the Partner Program. The Creator Partnerships tab in YouTube Studio lists no fee and shows up automatically for eligible channels in listed countries.
- Podcast. Libsyn Ads needs 20,000 downloads per episode and lets you keep 70%. Below that, MediaPact, Passionfroot and Sponsorships.ai publish no minimum.
- Short-form video or UGC. Collabstr's listings are mostly Instagram, TikTok and UGC, and creators pay a 15% fee on their payout.
Each option in rank order
1. Sponsor Radar
Newsletters. Score 9 of 9 (selling 3, price 3, access 3). Read 30 September 2026.
Paste a newsletter URL and Sponsor Radar lists the brands that sponsored similar newsletters, finds the person who buys the ads and drafts the pitch. After checkout it emails those brands every day, 50 new brands a day by default (you set 25 to 100), and introduces you when one replies.
Price and fees. $20 in free credits (200 emails), then 10¢ per email sent. No commission or rev-share. Initial emails and follow-ups both count. It invoices daily for your first few days, then weekly, never more than $50 at a time. The credit is the only free part, because there is no trial.
Who can use it. Newsletters on any platform, no subscriber minimum. Adult newsletters are refused.
Where it falls short. It covers newsletters only, so it does nothing for YouTube or podcasts. It charges per email sent, its guarantee covers a first sponsor reply inside 30 days and does not cover a closed deal, and you close every deal yourself.
Sources: Sponsor Radar company facts, Sponsor Radar llms.txt
2. Hecto
Newsletters. Score 8 of 9 (selling 2, price 3, access 3). Read 29 September 2026.
A newsletter ad marketplace where you list ad packages with upfront prices, and brands book and pay through a Hecto checkout. You can also send buyers straight to your own Hecto checkout link.
Price and fees. Free to list, no monthly fee. 5% of each booking plus Stripe charges. Prices are in pounds.
Who can use it. Newsletters, no minimum stated.
Where it falls short. It takes 5% of every booking and publishes no figures on how many buyers use it.
Sources: Hecto pricing, Hecto homepage
3. MediaPact
Newsletters, sponsored content, podcasts. Score 8 of 9 (selling 2, price 3, access 3). Read 29 and 30 September 2026.
A marketplace for flat-fee media. You list newsletter sponsorships and other placements once, buyers send offers, and insertion orders and payments run through the platform.
Price and fees. Free to list. 10% of each completed deal up to $100,000 a month in sales, less above that.
Who can use it. No minimum stated.
Where it falls short. It takes 10% of each completed deal, and its own Paved comparison page says some workflows are still being polished.
Sources: MediaPact terms (commission), MediaPact overview, MediaPact vs Paved
4. YouTube Creator Partnerships
YouTube. Score 7 of 9 (selling 2, price 3, access 2). Read 30 September 2026.
YouTube's own brand-deal feature. Eligible Partner Program creators become discoverable to brands and get a media kit built from their channel insights. You set desired rates for long-form videos and Shorts, and you answer each brand inquiry with Interested or Not interested. If you choose Interested, YouTube shares your contact details with the brand, and you negotiate and sign the deal with the brand directly.
Price and fees. No fee listed on its help page. You sign with the brand and the brand pays you.
Who can use it. YouTube Partner Program members aged 18 or older, no active Community Guidelines strikes, in a listed country that includes the US.
Where it falls short. The help page describes brands finding you and sending inquiries, and describes no way to pitch brands from the tab. It is limited to Partner Program channels in listed countries, and the amounts on an inquiry come from the advertiser and are not final offers.
Sources: YouTube Help: Get started with YouTube Creator Partnerships
5. Collabstr
Instagram, TikTok, YouTube, UGC, X, Twitch, Amazon. Score 7 of 9 (selling 2, price 2, access 3). Read 30 September 2026.
A marketplace where brands hire creators by the deliverable. Collabstr holds the funds in escrow until you deliver and the brand approves, then pays out in your local currency through PayPal, Venmo, bank transfer and other methods.
Price and fees. Free to join. Creators pay a 15% fee on their payout.
Who can use it. No audience minimum stated on its creator page.
Where it falls short. It keeps 15% of your payout, and most listings on its search page are Instagram, TikTok and UGC work. Its platform filter has no newsletter or podcast option.
Sources: Collabstr for creators, Collabstr pricing and FAQ, Collabstr creator search
6. Passionfroot
Newsletters, YouTube, LinkedIn, X, Instagram, TikTok, podcasts. Score 7 of 9 (selling 2, price 2, access 3). Read 30 September 2026.
A free storefront and media kit with a calendar, booking forms, messaging and payments, a brand network that sends deals to creators, and a Live Campaigns board you can apply to. It charges you nothing on deals you bring yourself and takes 15% of deals it matches.
Price and fees. Free for creators, no monthly fee. 15% of deals Passionfroot brings you, nothing on deals you bring.
Who can use it. Any channel listed, no minimum stated. Its brands are B2B, across tech, SaaS, AI and finance.
Where it falls short. Deals from its network cost 15% on every booking with that brand and have to be paid on the platform, and brands only reach you if they find your storefront or its network matches you with them.
Sources: Passionfroot creator pricing, Passionfroot for creators, Passionfroot pricing help article, Passionfroot getting paid
7. Paved
Newsletters. Score 6 of 9 (selling 3, price 2, access 1). Read 30 September 2026.
A newsletter ad marketplace and pay-per-click ad network. Brands book the placements you list at flat fees, the network can fill spare slots automatically with per-click ads, and Paved handles invoicing, contracts and payouts. Booker, its free booking page, is open to any list size (Stripe adds 2.9%).
Price and fees. Free to join. A revenue share on Marketplace sponsorships and a platform fee on Ad Network clicks; neither rate is published.
Who can use it. Marketplace needs 50,000+ subscribers. Booker, its booking page, takes any list size.
Where it falls short. The Marketplace needs 50,000 subscribers and the Ad Network 50,000 subscribers or 1 million monthly impressions, depending on which Paved page you read. Neither fee rate is published, and Ad Network payouts run net-60 after a $1,000 minimum.
Sources: Paved publishers page, Paved Booker, Paved minimum subscribers, Paved Marketplace and Ad Network guide, Paved payouts
8. beehiiv Ad Network
Newsletters sent through beehiiv. Score 6 of 9 (selling 3, price 1, access 2). Read 29 September 2026.
beehiiv's built-in network. Publishers on a paid plan get a feed of advertiser offers, choose the ones to run, and are paid on a CPM or cost-per-click basis each month. It is non-exclusive, so you can sell your own sponsors alongside it.
Price and fees. Needs a paid beehiiv plan: Scale from $43 a month billed yearly ($49 monthly). Its cut is not published.
Who can use it. Newsletters sent through beehiiv on a paid plan, no subscriber minimum stated. Not on the free Launch plan.
Where it falls short. It only works for newsletters sent through beehiiv, on a paid plan, with a Stripe Express account. beehiiv does not publish its cut or share the advertisers' contacts.
Sources: beehiiv Ad Network page, beehiiv pricing, beehiiv Ad Network FAQ
10. Sponsorships.ai
Newsletters, podcasts, YouTube, events. Score 6 of 9 (selling 2, price 1, access 3). Read 29 September 2026.
A paid-membership marketplace where creators list their audience and rate card for brands to browse, with deal, deliverable and invoice tracking. It takes no commission, brands pay you directly, and you can pitch the open opportunities brands post.
Price and fees. $15 a month, or $90 a year, for Starter. 0% commission. No free plan.
Who can use it. No minimum audience stated.
Where it falls short. There is no free plan, and it does not verify the rates or audience figures creators publish, so brands see what each creator claims.
11. SponsorCal
Newsletters (Ghost integration). Score 6 of 9 (selling 0, price 3, access 3). Read 29 September 2026.
A booking page for newsletter sponsorships. Sponsors pick a date, pay upfront through Stripe and upload their assets before your deadline, you approve every ad, and slot limits stop two sponsors buying the same placement.
Price and fees. No subscription. 5% of each booking, Stripe fees included.
Who can use it. Newsletters, no minimum stated.
Where it falls short. It does not bring sponsors. Its own page says it is not a marketplace, so you sell every slot yourself.
Sources: SponsorCal homepage and pricing
12. Libsyn Ads
Podcasts. Score 5 of 9 (selling 2, price 2, access 1). Read 30 September 2026.
A podcast ad marketplace. After you apply (applications are reviewed in 3 to 5 business days), Libsyn's team helps you create a listing, sets ad costs with you and verifies your reach. You approve or deny each ad buy, and Libsyn pays out once it has collected from the advertiser.
Price and fees. Free to apply. Libsyn splits ad revenue 70/30 and you keep 70%. No other fees.
Who can use it. Podcasts with 20,000+ downloads per episode. Its application also lists an IAB certified hosting provider.
Where it falls short. It needs 20,000 downloads per episode and keeps 30% of ad revenue. Libsyn says it may take a month or two before your first ad buy, and payouts typically take 30 to 60 days and always happen within 90.
Sources: Libsyn Ads for podcasters
13. SponsorGap
Newsletters, with podcast and YouTube sponsor pages. Score 5 of 9 (selling 1, price 1, access 3). Read 29 September 2026.
A database of brands that buy newsletter ads, with ad history, an outreach tracker, competitor alerts and a slot marketplace that takes no commission. The FAQ puts contact data (the email and LinkedIn of the person who controls the budget) on the $89 plan and up. On the self-serve plans you send every email yourself.
Price and fees. $39, $89 or $199 a month, with 7 days of full access and no card. Managed outreach is $999 a month plus a 10% success fee, or $2,999 a month.
Who can use it. Newsletters first, no minimum stated.
Where it falls short. On the self-serve plans you write and send each pitch, and its own pages disagree on which plan includes contacts: the pricing page lists basic contact information on the $39 plan, and the FAQ says contact data starts at $89.
Sources: SponsorGap pricing, SponsorGap FAQ, SponsorGap homepage
14. SponsorRadar (sponsorradar.com)
YouTube. Score 5 of 9 (selling 1, price 1, access 3). Read 30 September 2026.
A different company from Sponsor Radar (sponsorradar.co), with a near-identical name. SponsorRadar is a YouTube sponsorship database, and its homepage counts 20.4K+ brands, 1.4M+ sponsorships and 100K+ channels indexed. The free plan reads your own videos for sponsor segments, estimates what a sponsored video on your channel should cost and builds a media kit at one link. Creator Pro adds brands that sponsor channels like yours, contact lookups and pitch drafts.
Price and fees. Free plan for one channel. Creator Pro is $1 for 7 days, then $29 a month (its page shows $59 crossed out).
Who can use it. Any YouTuber, one channel per plan, no subscriber minimum stated.
Where it falls short. It covers YouTube only, and its counts of brands, sponsorships and channels are its own figures. Pitches go out from your own Gmail, so you send and follow up yourself.
Sources: SponsorRadar homepage and plans, Sponsor Radar's note that the two are not affiliated
15. Who Sponsors Stuff
Newsletters. Score 4 of 9 (selling 1, price 0, access 3). Read 30 September 2026.
A searchable database of companies that sponsor newsletters, run by Email Revenue Solutions, a firm that sells newsletter ads for publishers. Its site says it tracks 500+ newsletters and holds direct contact information for 10,000+ sponsors. Sales Pro adds decision-maker contacts, the ads brands ran with their landing pages and tracking codes, CSV downloads and alerts, with unlimited seats.
Price and fees. Free plan with about 10% of the database and no contacts. Sales Pro is price on request.
Who can use it. Newsletters, no minimum stated.
Where it falls short. Sales Pro has no published price, the free plan shows no contacts, and its terms give no refunds on cancellation.
Sources: Who Sponsors Stuff Sales Pro page, Who Sponsors Stuff plans, Who Sponsors Stuff terms
Free newsletter sponsor data from Sponsor Radar
Three free pages answer the questions that come before choosing a platform:
- Newsletter sponsors this week lists the brands that ran newsletter ads in the last 7 days, ranked and by niche, rebuilt daily.
- Newsletter sponsorship rates shows what newsletters list for a sponsorship, by list size, from their own advertise pages.
- Sponsor profiles has one page per brand seen sponsoring several newsletters, with the newsletters, niches, last ad and the brands that buy alongside it.
Read but not scored
These were read for this page and left out of the ranking.
- Wellput. A managed pay-per-click network that takes US newsletters with 20,000+ subscribers. (Wellput publishers page, read 29 September 2026.)
- Sponsy. Software for running the sponsors you already have; it does not find them. Free with $5 per booked slot after the first 5, Pro from $49 a month. (Sponsy pricing, read 29 September 2026.)
- SponsorLeads. A daily list of companies sponsoring newsletters, from $97 a month, with no free plan. (SponsorLeads homepage, read 29 September 2026.)
- BuySellAds (Carbon). An ad-sales team that pitches your inventory to sponsors. Its fee and who qualifies are not published; you apply. (BuySellAds publishers page, read 29 September 2026.)
- Swapstack. beehiiv bought it in September 2023, and the Swapstack app no longer loads. (beehiiv's announcement, read 29 September 2026.)
Questions about sponsorship platforms
Where can you currently launch creator sponsorships?
It depends on your channel. Newsletters can use Sponsor Radar, Hecto, MediaPact, Passionfroot, or the networks built into beehiiv and Kit. YouTube channels in the Partner Program get the Creator Partnerships tab in YouTube Studio, and Collabstr and Passionfroot also take YouTube creators. Podcasts can list on MediaPact, Passionfroot or Sponsorships.ai at any size, or on Libsyn Ads from 20,000 downloads per episode.
Where to find sponsorship opportunities for high-viewership content?
Larger audiences unlock more options. Paved lists newsletters with 50,000 or more subscribers on its Marketplace, Libsyn Ads takes podcasts from 20,000 downloads per episode and lets you keep 70% of ad revenue, and YouTube Creator Partnerships shows eligible Partner Program channels to brands, which then send inquiries to you.
Is there a tool that matches brands with sponsorship opportunities based on audience demographics and goals?
Several match brands to creators. Passionfroot has a brand network and a Live Campaigns board and charges 15% on deals it matches. beehiiv and Kit match advertisers to newsletters on paid plans. YouTube Creator Partnerships lets brands discover eligible channels. Sponsor Radar lists the brands that sponsored newsletters similar to yours and emails them for you at 10¢ per email.
Which sponsorship platforms are free for creators to join?
Passionfroot, Hecto, MediaPact, Collabstr, Paved and Libsyn Ads are free to join and take a cut of deals: 15% on deals Passionfroot brings you, 5% at Hecto, 10% at MediaPact, 15% of payouts at Collabstr and 30% of ad revenue at Libsyn Ads. Paved does not publish its rates. YouTube Creator Partnerships lists no fee. Sponsor Radar gives $20 in credits, which covers 200 emails, then charges 10¢ per email.
How many subscribers do you need to join a newsletter sponsorship platform?
Many publish no minimum, including Sponsor Radar, Hecto, SponsorCal, MediaPact, SponsorGap and Passionfroot. Paved asks for 50,000 subscribers on its Marketplace, though its Booker booking page takes any list size. beehiiv and Kit publish no minimum for their networks and require a paid plan on their own platform.
Is sponsorradar.com the same company as sponsorradar.co?
No. Sponsor Radar (sponsorradar.co) pitches brands to sponsor newsletters and is operated by Sales.co. SponsorRadar (sponsorradar.com) is a different company that runs a YouTube sponsorship database. Sponsor Radar states on its company page that the two are not affiliated.
If you send a newsletter, Sponsor Radar shows the brands that sponsored similar newsletters and the person at each one who buys the ads.
See also: how to find sponsorship opportunities, how much to charge for a sponsorship and the sponsorship rate calculator. Corrections: hello@sponsorradar.co.