About This Site

How to Find Sponsorship Opportunities is a free guide for creators, newsletter writers and event organizers who want brands to pay them. It covers where to find sponsors, what to put in a media kit, how to price packages and how to pitch and follow up.

Who writes it

The guides are written and edited by Ryan Doyle, founder of Book a Sponsor. Book a Sponsor (formerly Sponsor Radar) finds the brands already sponsoring newsletters in a niche and pitches them for the newsletter's owner, so the questions on this site are the ones it works on every day. Book a Sponsor is operated by Sales.co. Ryan is on LinkedIn, and Book a Sponsor's company facts are on its company page.

Where the numbers come from

Newsletter prices come from Book a Sponsor's read of 321 newsletters' advertise pages and rate cards on 29 September 2026. Pitch and reply figures come from Book a Sponsor's own outreach: 13,429 pitches to brands for 31 newsletters, 27 August to 24 September 2026. Every other figure links to its source in the sentence where it appears, with the source's date. A number with no source doesn't go on this site.

Book a Sponsor only works with newsletters. When a guide covers YouTube, podcasts, Instagram, Twitch or events, it points to the tools and marketplaces built for those, compared on the sponsorship platforms page.

Corrections and contact

Spotted a wrong number or an out-of-date price? Email hello@sponsorradar.co and it gets fixed, with the page's updated date changed to match.