How Much Should You Charge for a Sponsorship? The CPM Math
The impressions-based formula by format, the adjusters that move rates, and the negotiation floor — pricing from math instead of vibes.
Blog
Guides on finding sponsorships, building media kits, and pitching brands for creators and publishers.
How to Find Brands That Already Sponsor Creators Like You
Reverse-prospecting: mine competitor sponsor lists, ad libraries, directories, and job postings for brands with active creator budgets.
How Many Brands Should You Pitch to Land One Sponsorship?
30–80 pitches per deal — the stage-by-stage funnel, what moves each conversion, and working backward from a revenue goal.
How to Find Sponsorship Opportunities: The Complete Guide for 2026
Every method for finding brand sponsorships — from marketplace platforms to cold outreach — with pitch templates and rate benchmarks.
How to Build a Sponsorship Media Kit That Lands Deals
What brands want to see in a media kit — audience data, engagement metrics, rate cards, and case studies that close sponsorships.
How to Cold Email Brands for Sponsorships (With Templates)
The exact cold email framework that lands sponsorship deals — subject lines, pitch structure, follow-up sequences, and real examples.