Sponsorship Rate Calculator
Enter your platform, audience size, and engagement metrics to calculate your recommended sponsorship rate.
Your Estimated Sponsorship Rates
Single Post / Integration
$500
One-time deliverable
Dedicated Content
$1,250
Full video / episode / issue
Monthly Package (4 posts)
$1,800
10% ongoing discount applied
Your CPM
$25
Cost per 1,000 impressions
Ready to pitch brands?
Running a newsletter? Check your number against the median prices 321 newsletters print, by list size. Sponsor Radar then pitches the brands already sponsoring newsletters like yours.
See sponsors for your newsletter →How This Calculator Works
The calculator estimates your sponsorship rate using three factors: audience size (reach), engagement rate (audience quality), and niche multiplier (advertiser demand for your audience segment). B2B and finance niches command 2–3x higher CPMs than lifestyle and entertainment because each viewer has higher purchasing power.
Rates are estimates based on industry benchmarks from 2026. Your actual rate may be higher or lower depending on content quality, past brand partnerships, audience demographics, and negotiation skills.