# How to Find Sponsorship Opportunities URL: https://howtofindsponsorshipopportunities.com Publisher: Book a Sponsor (bookasponsor.com). Written by Ryan Doyle, founder of Book a Sponsor. Updated 2 October 2026. Book a Sponsor pitches brands to sponsor newsletters only. Not affiliated with sponsorradar.com, the YouTube sponsorship database. ## Where the numbers come from - Newsletter prices: Book a Sponsor's read of 321 newsletters' advertise pages and rate cards, 29 September 2026 (full table: https://bookasponsor.com/newsletter-sponsorship-rates). - Pitch and reply figures: Book a Sponsor's 13,429 automated first pitches to 11,079 brands for 31 newsletters, 27 August to 24 September 2026, read 2 October 2026. - Podcast sponsors: this site's study of Apple Podcasts' US top 200 chart, the show notes of 1,898 recent episodes, 2 October 2026. - Every other figure links its source on the page where it appears. ## Guides ### How to Find Sponsorship Opportunities in 2026 URL: https://howtofindsponsorshipopportunities.com/blog/find-sponsorship-opportunities-guide/ Find sponsorship opportunities by joining your platform's marketplace and pitching brands that already sponsor creators like you. Steps by creator type. You find sponsorship opportunities two ways: join the marketplace or platform program for your channel so brands send you offers, and pitch brands that already sponsor creators like you. Run both. The marketplace brings offers with little work, and pitching lets you choose the brand and set the price. ### How to Get Podcast Sponsors: What the Top 200 Shows Do URL: https://howtofindsponsorshipopportunities.com/blog/how-to-get-podcast-sponsors/ We read 1,898 recent episodes of the top 200 US podcasts: 31% name sponsors in their notes, and Shopify and Quince sponsor the most shows. See the list. Get podcast sponsors two ways: join an ad network or marketplace that sells ads into your episodes, and pitch brands that already sponsor shows like yours, with a vanity link or code they can count. Of the 197 top-200 US podcasts we could read, 31% named sponsors in their last 10 episodes' notes, and Shopify sponsored the most shows (read 2 October 2026). ### Sponsorship Media Kit: How to Build One That Lands Deals URL: https://howtofindsponsorshipopportunities.com/blog/sponsorship-media-kit-guide/ A sponsorship media kit has seven sections. Copy the template, see podcast, streamer and newsletter examples, and price your rate card from real data. A sponsorship media kit is a short PDF or web page that shows a brand who your audience is, how many people you reach, what you offer and what it costs. It has seven sections: introduction, audience, engagement, content samples, packages and rates, past partners, and contact details. Send it with your first pitch. ### Sponsorship Packages and Levels: How to Build and Price Tiers URL: https://howtofindsponsorshipopportunities.com/blog/sponsorship-packages/ Sponsorship packages, levels and tiers priced from 321 newsletter rate cards: a classified lists at 40% of the main slot, a dedicated send at 2.31 times. A sponsorship package is a priced bundle of deliverables. Offer two to four tiers and price them from your main slot. In Book a Sponsor's read of 321 newsletter rate cards (29 September 2026), a second slot lists at a median 59% of that newsletter's main slot, a classified at 40%, and a dedicated send at 2.31 times. ### Sponsorship Pricing: How Much to Charge for a Sponsorship URL: https://howtofindsponsorshipopportunities.com/blog/how-much-to-charge-for-sponsorship/ How much to charge for a sponsorship: the median newsletter main slot lists at $310 for 5,000 to 19,999 subscribers. Prices by list size, CPM and format. Price a sponsorship at what similar creators list for the same placement, then adjust for your results. For newsletters, the median main slot lists at $310 for 5,000 to 19,999 subscribers and $520 for 20,000 to 49,999 (Book a Sponsor's read of 321 newsletters' advertise pages, 29 September 2026). Podcasts, video and events price differently. ### Media Sponsorship: What It Is and How to Value One URL: https://howtofindsponsorshipopportunities.com/blog/media-sponsorship/ A media sponsor gives coverage or promotion instead of cash. Value it at what it costs to buy: 3 issues at a $520 newsletter main slot = $1,560. A media sponsor gives coverage, ad space or promotion instead of cash, usually to an event, nonprofit or creator project, and gets brand placement and access to the audience in return. Its value is what the same coverage would cost to buy. For example, a newsletter whose main slot lists at $520, the median at 20,000 to 49,999 subscribers, gives 3 issues of coverage worth 3 × $520 = $1,560 at list price (321 newsletters' advertise pages, 29 September 2026). ### Sponsorship Email Template: How to Cold Email Brands for a Sponsorship URL: https://howtofindsponsorshipopportunities.com/blog/cold-email-sponsorship-pitch/ Copy-paste sponsorship email templates: a cold pitch, a CEO email with a media kit and a request email, plus subject lines and who to send them to. A sponsorship email works when it is short and specific: who you are, who reads you, one offer and one question. Send it to whoever owns the budget at the brand. In Book a Sponsor's automated outreach for newsletters, 1.7% of 13,429 first pitches got a reply, so write one good email and send it to many brands. ### Sponsorship Follow-Up Email: Templates and When to Send URL: https://howtofindsponsorshipopportunities.com/blog/sponsorship-follow-up-email/ Sponsorship follow-up email templates and timing: 92% of brand replies to Book a Sponsor's pitches came within 7 days. When to send, how many, what to say. Follow up 3 to 7 days after your first sponsorship email, in the same thread, and stop after two follow-ups. In Book a Sponsor's automated pitches to brands, 64% of replies came within 24 hours and 92% within 7 days, so a brand that is silent after a week is unlikely to answer the first email. ### How Many Brands Should You Pitch to Land One Sponsorship? URL: https://howtofindsponsorshipopportunities.com/blog/how-many-brands-to-pitch/ In Book a Sponsor's outreach for 31 newsletters, 34 yeses took 13,429 first pitches: about 395 per yes. The funnel, the targeting gap and the math. In Book a Sponsor's outreach for 31 newsletters, it took about 395 first pitches per brand that said yes: 34 yeses from 13,429 pitches, 27 August to 24 September 2026. A yes is an interested first answer, not a signed deal, so your count per paid sponsorship is likely higher. ### How to Find Brands That Already Sponsor Creators Like You URL: https://howtofindsponsorshipopportunities.com/blog/find-brands-that-sponsor/ Brands with a newsletter ad on record replied 2.6% of the time, against 1.3% for brands with none. How to find brands already sponsoring creators like you. Find brands that already sponsor creators in your niche. Read the sponsor slots of adjacent newsletters, podcasts and channels, then check ad libraries, sponsor directories and job posts. They reply more: in Book a Sponsor's pitches, brands with a newsletter ad on record replied at 2.6%, against 1.3% for brands with none. ## Comparisons ### Best sponsorship platforms for creators and newsletters (2026) URL: https://howtofindsponsorshipopportunities.com/best-sponsorship-platforms/ 15 sponsorship platforms for newsletters, YouTube and podcasts, ranked on selling done for you, published fees and who can use them. Read Sept 29 to 30, 2026. The best sponsorship platform depends on your channel. Scored on how much of the selling each one does for you, its published fees and who can use it, Book a Sponsor ranks first of 15 with 9 of 9 points, then Hecto and MediaPact with 8. ## Tools ### Sponsorship Rate Calculator URL: https://howtofindsponsorshipopportunities.com/tools/sponsorship-rate-calculator/ Sponsorship rate calculator: enter your list size to see the median newsletter main-slot price from 321 newsletters, plus podcast, YouTube and social. Pick a format and enter your audience size to see what similar creators list for one sponsorship. Newsletter results come from Book a Sponsor's read of 321 newsletters' advertise pages (29 September 2026). Podcast, YouTube and social results come from the published ranges named under the calculator. ### Media Kit Builder URL: https://howtofindsponsorshipopportunities.com/tools/media-kit-builder/ Build a sponsorship media kit in two minutes: audience, reach, rates and past partners in one copyable kit, with rate ranges from 321 newsletters. Fill in your details to generate a professional media kit summary you can copy, paste, and share with brands. New to media kits? The sponsorship media kit guide explains what goes in each section. ### Brand Pitch Email Generator URL: https://howtofindsponsorshipopportunities.com/tools/brand-pitch-generator/ Free tool: generate personalized sponsorship pitch emails to send to brands based on your creator profile and the brand you're targeting. Fill in the details about yourself and the brand you want to pitch. We’ll generate a draft sponsorship email. The draft contains no statistics of its own, so fill in every [bracket] with something true before you send it. ## About About: https://howtofindsponsorshipopportunities.com/about/ Contact: hello@sponsorradar.co